Even if you have an interactive website with engaging content, it can be a struggle to attract people to it if they don’t already know your existence.
Like other businesses, MSPs can also benefit from SEO strategies that allow them to build up an audience without investing in expensive marketing campaigns. A well-crafted SEO strategy helps you understand what your potential clients are looking for and what they think about your services and your competitors’.
Even though SEO is a low-hanging fruit strategy, it is still a hit or miss if you don’t know what you need to do. So make sure that you know exactly what it entails.
These are the three factors necessary for an effective SEO strategy:
Acquire The Right Tools
Increase your website’s Google ranking is about appearing on the top for what people are looking for.
Keyword research tools like Ubersuggest, Ahrefs, and SEMrush, offer comprehensive insights and recommendations for the terms and phrases people type into the Google search bar to find businesses like yours.
They can help you explore what people are looking for so you can provide it via your website and rank higher in search results as a consequence.
Conduct in-depth keyword research to dig out all the niche-relevant opportunities across different market segments. Divide the keywords according to the topics, services, and even your services’ location to make it easier for your potential customers to find you.
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Use The Right Keywords
After conducting detailed research on the most search keywords that work best for your MSP, you need to incorporate them in high-quality content that drives value for your clients. This could be in blogs, infographics, white papers, eBooks, and even videos.
By generating content that offers knowledge to your clients and understanding your business better, you’ll position your MSP as an expert in the industry. This compels potential clients to view your MSP as the most authentic resource on any query that they are looking for.
A recent study suggested that high-quality content and link building are the two most important elements used by Google to rank your website higher in search.
Optimize Your Content Marketing
Now that you produce engaging content, you need to assess if it aligns with your clients’ requirements or answers their questions.
For that, you need to create your ideal client personas and observe if the type of content that you are producing resonates with those personas. Even if you are creating different customer personas, you need to repurpose content to cater to each persona belonging to a specific industry.
To make your content more engaging, you need to add highly interactive graphics and images along with a catchy headline that compels your potential customer to read more.
Use third-party statistics and links to drive credibility to your site so that your audience views you as an authentic business in the market. Include an enticing call to action in the end that encourages your customer to take a step and contact you.
Top Tactics For An Effective SEO Strategy for MSPs In 2021
Some of the most critical MSP SEO strategies for 2021 include:
To create authority for your website in 2021, you need to leverage the power of an effective inbound link strategy. You need to generate content that contains hyperlinks to popular websites and blog posts, which ultimately helps the search engine consider your website a popular platform.
But these links need to be derived from websites with high domain authorities. You can now do this by creating guest content for high domain authority sites in exchange for a link.
Or, if your business has achieved something worthy of putting in the news, write a press release and send it to a distribution network.
Write a case study and have it published on your vendor’s and link back to yours; that’s a quality link right there.
An effective media strategy helps you to build some credibility and legitimacy for your MSP. It strengthens your online presence and enables you to engage with your customers on popular media platforms.
This boosts your organic search traffic towards your MSP website and other media profiles you have set up. But for a successful media strategy, you need to find out what your potential customers are looking for.
Track their conversations or conduct surveys and gain insights into their requirements. Then generate content incorporated with keywords that they are searching for the most.
You can even use a local search such as Google My Business listings to create a profile, update it with your business’s information and increase your search engine rankings.
When it comes to SEO, creating a strategic alliances process is important. For this, you can seek out other MSPs that cater to a different market segment than your business or do not compete with you directly.
This allows you to access your partner’s audience and convert them into potential customers for your business.
Create an effective partner relations strategy by collectively sponsoring a seminar or any other industry event. You could also add their blog posts to your blog section or even publish a white paper together. You can even generate a media buzz around your partnership that gives way to many media mentions, ultimately leading to good SEO results.
Robust Marketing Strategy
Marketing strategies for your MSP can work wonders to improve your SEO efforts. You need to build a solid keyword plan that aligns with your MSP business domain or the industry you cater to.
You can even leverage keyword research tools like HubSpot keyword research tool or UberSuggest to observe the ranking of highly relevant keywords to your MSP.
Include metadata on every page of your website, including meta description that is incorporated with keywords.
Moreover, you need to optimize the entire website content with keywords that naturally fit in. You can include them in links, tags, headers, URLs, or even the image text.
Make your website more mobile-friendly to offer a seamless customer experience as part of your MSP marketing strategy.
These are some of the most effective MSP SEO strategies that will prove worthy in 2021. So make sure you incorporate these into your MSP marketing plan ASAP.
If you are still skeptical about creating an SEO strategy on your own, we are here to help.